30

31

HOODIES
SWEATSHIRT
JUMPSUIT
PANTS

OKAY FACT #8

UNDERGROUND

Organic farmers use earthworms for

composting and processing the soil.

Isn’t that okay?

OKAY FACT #5

FAIRTRADE ISN’T CHARITY

Indian cotton farmers’ bargaining position

is often weak due to many factors, including illiteracy.

Therefore, it‘s necessary to complement market 

mechanisms to make sure they get a fair price.

That’s not charity - that’s just okay.

OKAY FACT #9

WATER USAGE

Organic cotton production makes room for

worms, beetles and other small creatures.

They rebuild the soil and improve its ability

to absorb rain water. Avoiding water shortage

and making farmers less susceptible to climate

change is okay.

OKAY FACT #10

EFFICIENCY THROUGH YOGA

All employees are offereed yoga lessons.

Yoga effects not only the physical aspect

but also the mind and spirit.

It makes the workers more focused and the

working environment better and safer.

Efficiency through happiness is okay.

OKAY FACT #6

HANDS ON

In India cotton is mostly picked by hand.

Conventional cotton farming needs

highly toxic chemicals 

- picking that with the fingers isn’t smart. 

With organic farming it‘s completely okay!

OKAY FACT #7

HOW TO DYE

It’s okay to use the most expensive and

friendly dyes. It’s okay to use organic softeners

because they’re less harmful.

And it’s certainly okay to purify waste water

after using it for dyeing and softening fabrics.

OKAY FACT #1

PREMIUM QUALITY

Quality and responsibility go hand in hand -

we must manufacture to last. The strict requirements in

certified responsible production require extra attention

to detail and careful handling of all materials.

Okay production methods simply demand premium quality.

OKAY FACT #2

MORE SUGAR PLEASE

It’s okay only to use biological pesticides. Instead of

using toxic insecticides the cotton plants used by Neutral

®

 

are sprayed with sugar water. Ants love sugar and now see 

the plant as their larder which they’ll have to defend from

cotton beetles and other pest attacks.

OKAY FACT #3

PESTICIDES

In India, cotton production occupies just 5% of the

total agricultural land, yet cotton is responsible for

more than 50% of the country’s pesticides usage.

So converting to organic cotton means a huge reduction

in the stress placed on the ecosystem. That’s okay!

OKAY FACT #4

A BUTTON MADE OF COTTON

Normally, buttons are made from plastic or metal -

it’s accepted even by the highest international standards, 

like Eco-label. Neutral

®

 buttons are made from cotton waste

and that’s okay!