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PINK

PMS 226 U

ORANGE

PMS 021 C

L.BLUE

PMS 277 U

SP.GREY

MELANGE

RED

PMS 199 U

GREEN

PMS 347 U

ROYAL

PMS 286 C

D.HEATHER

MELANGE

BORDEAUX

PMS 222 U

MILITARY

PMS 5743 U

NAVY

PMS 226 U

BLACK

L.PINK

PMS 217 U

NATURE

UN-BLEACHED

WHITE

NEUTRAL

COLOR GUIDE

NEUTRAL

COLOR GUIDE

NOTE:

THE PMS

CODES ONLY

SERVE AS A

GUIDELINE.

THE ACTUAL

COLORS MAY

VARY

SLIGHTLY

OKAY
ORGANIC COTTON

It’s earthworms instead of chemi-
cals, cleaner ground water and
rivers, and toxic free handpicking
by the Indian farmers.

OKAY
WORK CONDITIONS

Factory workers are hard work-
ing people. That’s okay - when
they have good, safe working
conditions. By using the high-
est labor rights standard around,
the SA8000 standard, we know
that’s the case.

OKAY
ENVIRONMENT

Our actions shouldn’t be other
people’s problem. So it’s only
reasonable we clean and reuse
our waste-water, use wind en-
ergy, reduce and recycle waste,
and take responsibility all the
way through our production chain
with GOTS and the EU Eco-La-

bel certificates.

OKAY
ENERGY

Replacing conventional energy
sources with renewable energy

is beneficial for both climate and

local environment. Neutral

produced at facilities powered by
wind mills.

OKAY
FARMERS

Cotton farmers’ bargaining posi-
tion is often weak. As a conse-
quence it’s necessary to comple-
ment market mechanisms with
Fairtrade to ensure that farmers
get a fair price for their work in

the fields.

An okay deal has to be good for
both parties.

OKAY
TEXTILES

Neutral

avoids harmful chemi-

cals in the production. This means

that the final product is clean and

ready to wear - no need to wash
before use.

WHY NEUTRAL?

WHY NEUTRAL

NEUTRAL

COLOR GUIDE